Redesigning your web site?
If I visit your web site I should GET IT right away. If I have to stop and think you deserve to get tasered.
If You have room for only one rule in your helmet it should be «Don’t Make Me Think!» according to @skrug in his classic book about designing for web or apps.
So I read @skrugs book and it’s a good one! How do you know that your most important user don´t need to think when she is using what you have made? The only way to find out is monthly testing, according to Krug. Test early, test often and keep on testing. How do you convince your people to spend time and money on testing? Read the book, Steve has a chapter about handling the arguments of different groups within companies.