We started experimenting with Facebook Ads for some of our apps, including Lilly Sleep. But how do we know if the ad actually leads to a purchase?
Facebook has a really good how-to to get this done.
The how-to describes a simple 2-step process:
- Add the Facebook iOS SDK to your Xcode project and add a few lines of code
- Create a Facebook app to associate with you iOS app and fill out some forms.
We are submitting this new code together with an upgrade for iOS7 in the near future. I will write a new post about how to use this feature to optimize your Facebook Ad for app install conversion, once we have it running and collecting data.