Tenk, nå har det gått 1 år siden den spede begynnelsen av vårt lille Rodeløkkabaserte appemakerteam. I november 2012 lanserte vi vår første tjeneste for småbarnsfamilier: Lilly Maps, et dugnadsdrevet kart for iPhone som viser barnevennlige steder i nærheten av deg.
Mye har skjedd på et år. Her er et lite tilbakeblikk på noen av høydepunktene.
Vi, det vil si sjefskoder Benedicte, supportsuperkoder Tom Erik, fabelforteller og folkeopplyser Ola og til slutt high five ansvarlig og innholdsrådgivenede Marit har pønsket ut, produsert, lansert, forbedret, justert og promotert hele tre lure løsninger på hverdagsfrustrasjoner for folk med babyer og småbarn.
I went to the offices of the father of a friend to make a user interview. I will call him Arnold for the sake of anonymity. Before the user interview we made some small talk. Arnold told me a little about how he started out working with technology back in the day.
Arnold asked me what I wanted to talk to him about. I said #lillygram. Then I put a #lillygram with colorful pictures of a smiling baby holding a a baby shovel on the glass table. Arnold picked it up and said:
“If these were photos of my granddaughter I would want to be able to answer this #lillygram.”
He contiuned speaking very rapidly. «I either want to:»
say, «Thank you»,
send back a picture of my own,
tell a story about something fun I have done,
or tell a story about the great experience of looking at the #lillygram photos.
Arnold went on to tell me how he and his wife got out of the house a lot doing stuff and taking photos of it. He could send those photos back to his grandchildren. I was writing furiously, almost unreadable words.
Lessons Learned From This User Interview
Next User Interview I will bring Benedicte´s iZettle credit card reader and try to close the sale.
The baby boomer generation want to get photos of their grand kids. Maybe they are the most important customer group? Not the parents of the children as we now believe
What technology do YOU prefered when «talking» with YOUR parents?