I went to the offices of the father of a friend to make a user interview. I will call him Arnold for the sake of anonymity. Before the user interview we made some small talk. Arnold told me a little about how he started out working with technology back in the day.
Arnold asked me what I wanted to talk to him about. I said #lillygram. Then I put a #lillygram with colorful pictures of a smiling baby holding a a baby shovel on the glass table. Arnold picked it up and said:
“If these were photos of my granddaughter I would want to be able to answer this #lillygram.”
He contiuned speaking very rapidly. «I either want to:»
- say, «Thank you»,
- send back a picture of my own,
- tell a story about something fun I have done,
- or tell a story about the great experience of looking at the #lillygram photos.
Arnold went on to tell me how he and his wife got out of the house a lot doing stuff and taking photos of it. He could send those photos back to his grandchildren. I was writing furiously, almost unreadable words.
Lessons Learned From This User Interview
- Next User Interview I will bring Benedicte´s iZettle credit card reader and try to close the sale.
- The baby boomer generation want to get photos of their grand kids. Maybe they are the most important customer group? Not the parents of the children as we now believe
- What technology do YOU prefered when «talking» with YOUR parents?