Lillytales
Ylvis Dancing With Wolves? Zero Climate Conference
Ola went to the Zero Climate Conference, drew some doodles and took some photos!

Gravid, ikke feit
[10. november 2014] Fully fundet på 10 dager 😀
[12. januar 2015] Du kan nå kjøpe buttons på buttons.lillylabs.no.
–Blir «Gravid, ikke feit» Norges kjappeste Kickstarterkampanje?
Benedicte, sjef i Lilly Labs, velger rett teknologi for å løse et problem for gravide.
- Problem: folk i rushtiden gir ikke bort sitteplass på bussen.
- Løsning: Røff humor: «Gravid, ikke feit» button for å vekke busspassasjerer fra telefontransen.
- Teknologi: Kickstarter.
Torunn The Test Trooper
I suspect some librarians have a hard time finding the Right Book with our book search web app. Liv’s voice is booming in the stair case as the group of five is climbing towards the third floor.
–Today’s two test users will show us some of the ways people can get lost in your web app. Says Benedicte

Bringing the right book with the right level of reading challenge to readers who are practicing to improve their reading skills is what Liv does for a living. Her dream is that when young Loke enters the library in a high school far far away, the librarian will find the Right Book for him with a few strokes on a keyboard. Tack, Tack, Tack!

–The librarian should not need to think, to know how to use boksøk.no. Liv says as they enter the meeting room.
–To make the web app easy to use we need to rebuild it several times in the space of several months. And we need new users to test every time we rebuild. Says Benedicte with an eager smile.
– Ok! Says Liv with her own enthusiastic smile.
–Torunn, our first test trooper will be here in 3 minutes, on that screen you will see where she clicks. Ola points to a large screen.
–How do we know why she clicks where she clicks? Says Vegard.
–I will be in the room with Torunn and make sure she thinks out loud. You will all hear us through that black amplifier. Ola points at a black box in the middle of the table.
–Ok. Says Vegard.
–I’ll go and greet Torunn down stairs. Says Ola and walks out the door. A little later they hear him through the black box.
–You may sit here. I will give you some tasks and while you click I want you to think out loud to make it easier for me to understand why you do what you do. Does that sound ok? Says Ola.
–Yes. Says Torunn behind her mask.
One hour later Vegard, Benedicte, Liv, Tom Erik and Ola sits around a table laden with choclate croissants and steaming black coffee in red cups.
–So what do you guys think about our first test trooper? Asks Tom Erik.
–I was surprised by where she clicked first. Says Vegard.
–I agree. We will have one more tester today right? Says Liv.
–Yes and in two weeks we pay a visit to the librarian at Elvebakken High School. That will give us a chance to see how a librarian uses the web app. After that you make a beta version of the new boksøk web app and then we invite two new testers. We decide together how to rebuild the beta and then we test again right? Says Liv.
–And rebuild again and test again. And again and again until the librarians don’t have to think, because the boksøk web app will be easy to use. Says Benedicte.
–Great! Says Liv.
The Dynamic Duo
Lilly Apps Celebrates Its One Year Birthday!
(Les denne bursdagsblogposten på norsk.)
What do you know! It has been one year since we started our little Oslo-based parenting-problem-solving team. Is it really doable for four Scandinavian non-parents to understand and solve parenting problems on the other side of the planet? To Benedicte, the only way to find out has always been to «Just Fucking Do It!». In November 2012 we attacked our first problem. Let’s say you’re a parent to a baby and you’re on your way out. You might ask:
– Where are the nearby places you and your little one feel welcome?
Lilly Maps, a map made by parents for parents on their iPhones, was our starting point in our quest for knowledge about parenting problems. A lot has happened in one year. Here are the highlights:
We—meaning coder-in-chief Benedicte, coder Tom Erik, teller of Lilly Tales Ola, and finally high-five-provider and happiness-content-creator Marit—made, launched, improved and promoted three super solutions in order to learn more about three frustrations parents experience.

Les mer om Lilly Apps Celebrates Its One Year Birthday! Lilly Apps Celebrates Its One Year Birthday!
Benedicte travels to 2019 to test Google Universal Analytics
You might already know that Benedicte, Tom Erik, Ola and Marit enjoy learning from you how we may improve Lilly Sleep, #lillygram and Lilly Maps. Will for example your baby fall asleep faster if we increase the noise level in Lilly Sleep for iPad? Experiments like that are our favorite learning activity here at Lilly Headquarters. We need better measuring tools to give us more actionable metrics.
That is why Benedcite and Ola went to a talk on how Google Universal Analytics maybe will work in the future. Audun’s talk inspired Ola to write this Lilly Tale:
Is Benedicte in a café or on the iPad in 2019? Let us pretend Ola is the manager of Fuglen Café and vintage webshop in 2019. Benedicte is one of his customers. Will Ola be able to track Benedicte’s movements across iPad, Macbook and actual visits in Fuglen’s physical café? Continue reading Benedicte travels to 2019 to test Google Universal Analytics Benedicte travels to 2019 to test Google Universal Analytics
GUN for Google Universal aNalytics
Three guys are standing around the bench press machine at Fresh Fitness Carl Berner. Eirik and Allister usually get to hear Ola’s crazy ideas, this thursday morning is no exception.

– Yesterday I heard a talk by Audun about Google’s future analytics tool, Ola smiles.
– Ok, let’s hear it. Allister lays down on the bench.
Continue reading GUN for Google Universal aNalytics GUN for Google Universal aNalytics
Lilly Town
We have a new project:
Lilly Town
– Parenting takes a village
Here are some notes I made into a drawing:
Radio Interview: Lilly Sleep Sells in Ireland
Ragnhild Sleire Øyen from Norway’s most popular «radio show Norgesglasset invited Benedicte to a live interview«.

The reason for the interview invitation was Marit’s blogpost here translated into irish:
Sales Numbers: Lilly Sleep Sells in Ireland

Getting these weekly numbers about where in the world our tools are put to use is great fun for us four in our little tech start up. Friday 27. september we got some nice numbers for our newest parenting tool Lilly Sleep. We were pleasantly surprised to see norwegian noise put to good use not only by one, but two families in Ireland. With 1 family in Canada, 1 family in Norway and 1 family in Great Britain it all added up to one good friday. We love to make a difference for families around the globe. What if noise from norwegian homes is the next big thing for sleep deprived babies and their irish parents?
Read the original post by Marit»Magic» Letnes «Salgstall: Lilly Sleep selger i Irland»
Or look at a photo of Benedicte and Ola looking at the article Marit landed us in the norwegian newspaper Dagsavisen.